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A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site.

The project was overseen by Brad Greenspan (e Universe's Founder, Chairman, CEO), who managed Chris De Wolfe (My Space's starting CEO), Josh Berman, Tom Anderson (My Space's starting president), and a team of programmers and resources provided by e Universe. The company held contests to see who could sign up the most users.

Open Social was to promote a common set of standards for software developers to write programs for social networks. Google had been unsuccessful in building its own social networking site Orkut in the U. market and was using the alliance to present a counterweight to Facebook.

While Facebook focused on creating a platform that allowed outside developers to build new applications, Myspace built everything in-house.

Shawn Gold, Myspace's former head of marketing and content, said "Myspace went too wide and not deep enough in its product development.

and move it to the head of the pack of social networking websites.

A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team.

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