You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices.To avoid personalized advertising based on your mobile app activity, you can install the DAA’s App Choices app here. Even though the IPO is "qualified" by the Securities and Exchange Commission, the aggressive way Yay Yo shares are being marketed could be problematic, experts say, especially since the pitch is to mom-and-pop investors.
In addition to its aggregator app, Yay Yo says it is gearing up to launch its own ride-hailing service with a fleet of luxury cars and salaried drivers behind the wheel.Later, El-Batrawi said the company never got Lyft's cease-and-desist order, and Bob Vanech, a Yay Yo board member, said it has some "clever strategies" to deal with the fact that Uber and Lyft are denying companies like Yay Yo access to their information. But the moment we start launching and generating revenue, which is not far along, our valuation is so much lower than what you would consider what Uber and Lyft is and everybody else." The IPO, with a share price of , already values the company at 0 million.Yay Yo plans to partner with ride-hailing companies "three through 100," he said. "You might never have thought you'd be able to have a chance to invest in the new millennium movement of ridesharing," O'Hurley says infomercial-style to prospective investors in Yay Yo's ad announcing its IPO."Because of Yay Yo's business model, Yay Yo can scale faster than any one of these ride-share companies can alone," the ad says.Experts say the implication that Yay Yo could become bigger than Uber is audacious enough to attract legal and regulatory scrutiny.