Although our survey found that no dating site or app sweeps online daters off their feet in the satisfaction department, Ok Cupid is rated highest overall by respondents, and Grindr, a free app for gay men, is also near the top.
Some experts argue that paid sites attract more serious users.
In particular, Hinge, one of our favorites, did not fare well.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.
“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.
Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.